CONTENT POLICY

CREATIVE ASSETS SPECIFICATIONS

Banners

Video

Native Ads

Push Notifications

All campaigns and ads must comply with the following policies:

PROHIBITED CONTENT LIST

Please note that campaigns are continually reviewed by our staff and an active campaign can be suspended at any time. If, after approval, a campaign was modified in a way that does not follow our Guidelines, your account could be suspended or terminated.

CONTENT GUIDELINES

1. Landing Pages Quality

Landing pages must be of a good quality, bad quality includes:

etc..

2. Brand logos / brand references

It is prohibited to use or imitate famous brands, companies, websites, applications, messengers, browsers, postal services, newspapers or their web-based editions, government authorities, on ad content and landing pages:

3. Adult Content

Pornography, adult or mature content is strictly prohibited.

Use of any materials containing any images focusing on human intimate zones or genitals or are not allowed.

This includes:

Campaigns and creatives containing this content will be rejected.

4. Nasty Content

Use of images and text materials that include any type of shock and nasty content is strictly prohibited. This Includes images of various human secretions.

5. Violence/ Terrorism

Any materials related to violence, abuse, terrorism, discrimination, crime scene, weapons, bloody, brutal videos and images are strictly forbidden.

6. Scary offers

Use of system alerts, any kind of malware, as well as imitation of system messages of operating systems is forbidden on LPs and creatives. This includes:

Spreading scary false information is unacceptable and thus will be rejected.

Prohibited creatives examples: “You have 3 viruses”, “Your device is in danger”, “ “Your device is hacked/infected”, “Update your software”, “Run a device scan”, “Download this antivirus” etc.

Allowed creatives examples: to use creative information and landing pages about possible or potential threats. Example: “Your device may be damaged”, “Your account could have been hacked”, “Try fixing it here”.

7. Phishing and Fraud

Phishing and Fraud ad materials or Landing Pages are prohibited. This Includes:

8. Malware

The ads must not contain malicious software or “malware” that may infect computers and mobile devices. This includes:

Campaigns with such Landings and Prelanders will be rejected.

Push subscriptions can be allowed in case a subscription form is used for additional monetization, not blocking the screen and doesn’t mislead users into subscribing to offers by reloading or blocking the offer page.

9. Pharmaceuticals

Allowed only a promotion of dietary supplements on natural components that are not regulated like medicine.

10. Gambling offers

Real Money Gambling offers are allowed if permitted by local laws of the target country or region.

11. Private names and politics

Please note that your landing pages, prelanders, texts, images, and creatives must comply with the policies above. Adavice also reserves the right to reject any content for any reason at our sole discretion.

Should you have any questions, please do not hesitate to contact us at support@adavice.com.