WHAT ARE WHITELISTS/BLACKLISTS

Blacklists - a list of sources you want to block traffic from for your campaign.

Whitelists - a list of specific sources you want to target in your campaign.

WHY WHITELISTING & BLACKLISTING HELPS

Imagine a music playlist. There can be songs that bring you the most joy and songs that do not. You don’t have to listen to all the songs.
You can whitelist the songs you like (create a new playlist and include your favorite songs into it) or blacklist the songs that you do not like (exclude songs from your current playlist).
This is the essence of the white/blacklist feature!

You can apply the same principle to your campaigns in terms of traffic sources. When looking at the stats and analyzing your traffic results, you will see that some sources work good for you, some don’t, and some can have average results. Using whitelisting or blacklisting features will make it easy for you to target or exclude specific traffic sources of your choice.

TO WHICH SOURCES WHITELISTS & BLACKLISTS CAN BE APPLIED

You can whitelist and blacklist the following (in order of hierarchy, from the biggest slice to smallest):

• Publisher
• Site
• Domain
• Placement

If you wish to pause ‘source’ (also known as ‘Subscribers list ID’) just untick the relevant box in the subscriber list section.

HOW TO SET UP WHITELIST/BLACKLIST:

For PUSH and POP traffic:
Insert the list of IDS to blacklist/whitelist. One ID - one line. You can use several parameters IDs. Example:

For NATIVE and BANNER we support the following formats:

You can set up Whitelists and Blacklists in the Advanced Settings of the campaign here:

1. Enable the “Sources whitelist / blacklist*” feature:

2. Pick the action you want to perform on a list of parameters. Pick WHITE if you want to run only the specified sources, or pick BLACK to exclude the sources.

3. Insert the list of sources in the appropriate format.

Here are a few examples of how this feature can be used and set up:

Example 1 - PUSH WHITELIST:
You see that campaign's best performance is coming from a specific publisher IDs - fab321 & fab654.
Here, you should consider running this campaign whitelisting publisher IDs fab321 & fab654, meaning this campaign will receive traffic only from fab321 & fab654.
Here’s what you can whitelist publisher IDs fab123 & fab654:

Example 2 - POP BLACKLIST:
If your target CPA is $1, site ID 12345abc spent $5 but there are no conversions.
A reasonable action to take here is to blacklist site ID 12345abc.
Here’s what you can blacklist site ID 12345abc:

Example 3 - NATIVE WHITELIST:
You see that only site ID 55555 brings results to your campaign.
Here, consider to whitelist site ID 55555.
Here’s what you can whitelist site ID 55555 for Native campaign:

Example 4 - BANNER BLACKLIST:
If your target CPA is $2, placement ID 3 on site ID 88888 spent $20 with low results.
A reasonable action to take here is to blacklist this placement ID on this site ID.
Here’s what you can blacklist placement ID 3 on site ID 88888:

IMPORTANT TO REMEMBER:

• Set up is case sensitive - use only lowercase letters.
• No extra spaces before or after the expression.
• In some cases reducing a source price can significantly decrease or even pause traffic, so monitor changes.

Whitelist and blacklist features can be extra helpful in delivering the best performance. But you can do even better with micro bidding - check out how you can use the Micro Bidding feature.