Vertical
Vertical

Quick and Easy Guide to the Wondrous World of Verticals in Marketing

Are you a beginner in affiliate marketing or looking to freshen up your knowledge? Find out about the most popular verticals - what they are and nuances.

Becoming an expert in something is not an easy task. To achieve greatness, the first step in affiliate marketing would be to learn about its niche targets. And hopefully, then, mastering them and succeeding.

What is a “Vertical”

You can look at Verticals as niches on the market. Each is different. They can be grouped by flow and desired action points, what service the vertical is providing.

Verticals variety

Among the most popular verticals you will find:

Gambling

Gambling

The online gambling niche consists of online games including slots, card games, casinos.
The offer goal is for the user to make numerous deposits.

Usual flow would be:

  • Registration
  • First Time Deposit
  • Play

Value for the user: gaining profits from online games.

Betting

Betting

Here you will find all the sports betting services.
The goal is for the user to make numerous deposits.

Usual flow would be:

  • Registration
  • First Time Deposit
  • Make a bet

Value for the user: profits from winning a bet on sport/e-sport/entertainment related events.

Nutra

Nutra

The nutra market includes products that enhance the immune system, improves health and beauty, or just general cosmetic products.
The goal is for the user to buy the advertised product.

Usual flow would be:

  • Registration/Recipient address info
  • Purchase

Value for the user: purchasing a nice product that solves the user’s health/beauty problem.

Sweepstakes

Sweepstakes

Sweepstakes offer is a raffle with the opportunity to win prizes.
Here, advertisers' goals for the offer can differ. For example:

1) Mobile Content
Flow:

  • Submitting phone number
  • Confirming content participation (via sms usually)
  • Money withdrawal from the user’s mobile operator

2) Credit Cards
Flow:

  • Registration (personal data)
  • Filling out credit card details
  • Money withdrawal from the user’s credit card

3) Lead Generation
Flow:

  • SOI - Registration (personal data)
  • DOI - confirmation via email
  • Usually has a few pages of registration asking user for address information and additional data.

Value for the user: participating in a raffle and winning. Prizes can vary from GiftCards as little as 1$ to even cars.

VPN

VPN

VPN offers are not for all users. This should be aimed at an audience that knows what it is and understands how VPN works.
The goal here is for the user to use the VPN service.

Usual flow would be:

  • Downloading
  • Using service

Value for the user: accessing an online place of the user's wishes without being detected.

Downloads

Downloads

Downloads result in a new app or service on mobile or desktop.
The goal here is for the user to open the app and use it.

Usual flow would be:

  • Downloading
  • Registration
  • Using app

Value for the user: depends on what is being downloaded. Usually such downloads can include utilities for faster speed of the device, antivirus program, etc.

Finance

Finance

Crypto, Forex, Binary Options fall under this category.
The goal is for the user to use the broker’s service and make numerous deposits.

Usual flow is:

  • Registration (personal data)
  • First Time Deposit

Value for the user: profiting from investing in stock markets, binary options.

Check out our detailed article about running finance offers with Adavice here.

Dating

Dating

One of the most well-known verticals. This is an online service for matchmaking people.
The goal is for the user to sign up and use, ideally purchasing premium features.

Usual flow is:

  • Registration (personal data)
  • Use of service

Value for the user: finding a romantic partner or a friend.

How to choose the best vertical

Think about your own interests. Such an approach can help you in creating high-quality content. On the other hand, even if you choose a niche that you don't find extremely interesting, you can learn how to make such offers convert. Marketing is all about experience, research and original approach.
Check out How to Choose the Best Creatives for Your Offers to launch your first campaign successfully.

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